What Google looks at
Google ranks local results on three things: how relevant your business is to the search, how close you are to the person searching, and how prominent you are, which includes reviews and links. You can't move your office, but you can work on the other two.
Local SEO · Dubai
The local SEO checklist
Google Business Profile
Correct category, services, hours, photos and a description that uses the words customers search.
Consistent details
The same business name, address and phone number on your site, Google and UAE directories.
Service pages
One page per service and area, written for what people in Dubai actually type.
Reviews
A simple way to ask happy customers for reviews, and replies to every one.
Mistakes I see in Dubai
- A Google profile in the wrong category, or with no services listed
- Different phone numbers on the website, Google and directories
- One generic services page instead of a page per service
- No reviews strategy, so competitors with more reviews win the map
- A slow website on mobile, where most local searches happen
What I do
I audit your Google Business Profile and website, fix the basics, write local service pages, set up a review request flow and track calls, direction requests and enquiries from search. It's priced as a fixed setup fee in AED, with optional monthly content after that.
Quick win
If you do one thing today, complete every field in your Google Business Profile and add real photos. It costs nothing and it's often the fastest improvement for a local business.