LL Lohith Lalesh field notes / blog

Notes from
the marketing floor

Working notes on the stuff I actually use day to day - AI fluency, Claude skills, SEO, paid media, content systems, and the personal reps that made me better at all of it. No fluff, no recycled listicles.

  • New
    01
    Paid Media

    The programmatic ads "hack": real power, real fraud, and how much is hoax

    Programmatic buys ~90% of digital display, yet only ~44 cents of every open-web dollar reaches a real person. What's genuinely powerful, what's fraud, and how much of the "hack" content is hoax.

    26 Jun 20268 min read
  • Featured
    02
    AI & Automation

    Claude Skills, ranked: the GitHub repos a marketer should actually steal

    I went through the popular Claude skills repos so you don't have to. Here are the ones that earn their place in a marketing workflow - and exactly what to use each for.

    12 Jun 20269 min read
  • Featured
    03
    AI & Marketing

    AI fluency is the new baseline for marketers - and the free way to get there

    Being AI-fluent is no longer a flex; it's table stakes. Here's what fluency actually means, why it compounds, and a free, no-excuses path to get there.

    09 Jun 20268 min read
  • Featured
    04
    Growth

    I lost 40 kg. It rebuilt my career more than any course.

    The honest version: a mediocre student, two lost COVID years, and a body I'd given up on. What losing the weight actually taught me about doing hard work that compounds.

    02 Jun 20268 min read
  • 05
    SEO

    What my first blog - a coin-flip post from 2020 - taught me about Google indexing

    My first ever post had 7 followers and a typo apology at the end. It also accidentally taught me how indexing, keywords, and a weirdly specific title actually work.

    28 May 20267 min read
  • 06
    Paid Media

    Why paid media starts long before you open Ads Manager

    Most "the ads aren't working" problems aren't ad problems. Here's the pre-launch work - audience, hook, angle, offer, landing path - that decides whether spend converts.

    20 May 20266 min read
  • 07
    Social Content

    A content calendar isn't a schedule. It's a delivery system.

    A calendar full of dates still ships bad content late. What changes everything is treating it like a system with inputs, states, and a definition of done.

    12 May 20266 min read